0 %

The Concept

Breath Bank reimagines Parkrun as more than a Saturday event. Everyday movement is “banked” as breaths, converted into seconds, and psychologically redeemed at the weekend — turning weekly effort into a visible, motivating reward loop.

Client

Services

Rebrand / App Development

Date

January 2026

Challenge

Parkrun is structured around timed results, but motivation between events can drop. The challenge was to create a system that encourages consistent engagement throughout the week without overcomplicating the experience or disrupting Parkrun’s core simplicity.

 

Solution

I designed a calm, modern prototype that tracks weekly breath deposits, converts them into seconds, and presents a dynamic Saturday pass for redemption. Clear data feedback, subtle breathing-inspired motion, and minimal UI hierarchy make the system feel rewarding, not overwhelming — reinforcing commitment through visual progress.

Client's
feedback

Breath Bank presents a thoughtful and innovative way to extend Parkrun engagement beyond event day. The concept aligns well with our community-first ethos while introducing a modern behavioural layer that encourages consistent participation. The calm visual language and clear data feedback feel accessible and supportive rather than competitive, making it a strong direction for future digital exploration.