Scamps
The Concept
This project began with rapid one-minute briefs designed to test instinct, clarity and speed of thinking. The task was to quickly interpret a brand scenario, produce initial scamps, and then develop the strongest ideas into resolved graphic design outcomes. I explored concepts for Colman’s, Arla and Cushy Travel Pillows.
Client
University of Greater Manchester
Services
Drawing / Ideation
Date
April 2025
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Challenge
Working within tight time constraints forced immediate decision-making. The challenge was translating rough scamps into polished, professional pieces without losing the spontaneity and core idea that made the original concept strong.
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Outcomes
This body of work represents more than finished visuals; it reflects my ability to think conceptually, adapt stylistically and design with purpose. From behavioural app concepts to inclusive branding and structured typographic systems, each project challenged me to step outside my comfort zone and refine my creative process.
Throughout this exhibition, I have focused not only on outcomes but on understanding why design decisions matter how systems influence behaviour, how accessibility shapes experience, and how structure strengthens communication.
As I move forward, my goal is to continue combining strategic thinking with strong visual execution creating work that is not only visually compelling, but meaningful, considered and built with intent.